Thirty Dutch companies were represented at the Holland Pavilion during the World Future Energy Summit in Abu Dhabi. Five Spices developed the entire concept and was responsible for the project management. The tree, symbolising sustainable development, was used to create the 'Dutch Energy Forest'. The rest of the pavilion used sustainable materials such as recycled cardboard, fabrics and energy-saving LED lighting. As transport places a burden on the environment, Five Spices used as many locally available materials as possible and made sure that the materials that had to be transported were lightweight and compact, such as aluminium and sandwich board. The Holland Pavilion was officially opened by his HRH Prince Willem-Alexander and HRH Princess Máxima.
client: Netherlands Enterprise Agency (RVO)
project: corporate identity
location: Abu Dhabi (2009)